Position: Manager - Marketing Analytics, Digital Business

Purpose: The position is responsible for driving marketing dashboards and insight.

Education: Graduate/Masters in (Engineering/Statistics/Business)

Experience: 5-8 years of relevant work experience in Analytics (3-5 year) + Marketing vertical (2-3year)

Location: Mumbai

Reporting Relationship: Associate Vice President – Marketing

Business/Channel/Function: Digital business

Position Interlinkages:

• Within the organization
  • Analytics & CI team
  • Finance and commercial team
  • Brand & Communication team

• Outside the organization
  • Marketing Agencies
  • Marketing Partners

Key Responsibilities:

• Ability to analyse large data and convert into simple presentable forms
• Proficient in problem solving involving large data sets & advanced optimization
• Produce trends and charts for performance monitoring & control on daily, weekly, monthly basis
• Understanding of Digital Marketing campaigns
• Ability to coordinate with internal (Analytics Team, Brand and Communication team) and external stakeholder (Digital Marketing Media Agencies/Partners) 

Critical Competencies:

• Behavioural
  • Analytics Ability
  • Customer Centricity
  • Innovation
  • Stakeholder Management
  • Problem Solving
  • Adaptability
• Technical
  • Advanced SQL Queries
  • R/Python and SQL (Big Query)
  • Digital Marketing products such as WhatsApp, AdWords, Facebook Business Manager will be a plus 
  • Understanding the existing and evolving needs of the consumer / market trends

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years 

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India 

- ET Human Capital Awards 2021- Winner across multiple categories 

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!