Position: Manager - Ad Sales (LCS), Digital Business

Purpose: The position is required to accomplish revenue targets and make a solid impact in digital advertising sales in Digital Business for the Regional Team.

Education: MBA (Preferred)

Experience: 8+ years’ experience in Digital advertising sales background will be preferred. TV Sales experience can be considered.

Desirable experience: Must be well versed with client strategies and advertising agencies from North India & have strong agency & clients contacts.

Position Interlinkages:

• Within the organization
  • Digital Marketing and Analytics
  • Channel Ad Sales Teams
• Outside the organization
  • Media Agencies
  • Google Analytics team
  • Clients

Location: Gurugram

Reporting Relationship: Regional Head Ad – Sales (North)

Business/Channel/Function: Digital

Key Responsibilities:

• Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.
• Incumbent will be SonyLIV’s ambassador in the market for the agency relationship that you own and will be responsible for shaping up a long-term business plan for the client/agency for make SonyLIV as the preferred destination.
• Strategize towards securing a steady base by means of acquiring long-term commitments
• Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.
• Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals
• In depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches
• Build, manage and scale a revenue pipeline with advertisers, agencies and maintain a threshold of Ad Sales revenue on a monthly basis.
• Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the ROI.
• The role includes account development to have a long-term business association with clients.
• Formulate and implement innovative Advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.
• Drive results in a fast paced, resource-conscious environment with a creative style and a
• Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be reviewed, will be a critical part of the role.

Critical Competencies:

• Behavioural
  • Ability to leverages relationships, build a strong network, and have effective negotiations.
• Technical
  • Strong knowledge of digital ecosystem.
  • Should be both a category & a brand builder with a s strong ability to drive and achieve sales targets.
  • High on ideation while creating brand solutions for the clients in-sink with their communication strategies.
  • Must possess a strong understanding of the market

Other Personal Characteristics:

• Should be well networked and connected.
• A proven record of achieving business and individual goals
• Concise yet inspiring communicator.
• Understanding of data and analytics
• Excellent communication skills and interpersonal skills
• Highly Motivated
• Strong executor who is proactive and anticipates evolving business needs

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:
- India’s Best Companies to Work For 2021 by the Great Place to Work® Institute

- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!