Position: Manager/Senior Manager – Employer Branding Internal Communication and Leadership Engagement

Purpose: The incumbent, will be responsible for developing and executing strategies that enhance our organization's reputation as an employer of choice and effectively engage our internal stakeholders. It will play a critical role in shaping our employer brand and driving employee engagement and advocacy through targeted communications initiatives. This position requires a strong understanding of branding, marketing, communications, and employee engagement strategies.

Education: Post Graduate / Bachelor's degree in communications, marketing, human resources, or a related field.

Experience: 8-10 years

Location: Mumbai

Reporting Relationship:

Business/Channel/Function: Human Resources

Key Responsibilities:

Employer Branding Strategy:

• Develop and implement an overarching employer branding strategy to attract and retain top talent.
• Collaborate with key stakeholders, including HR, Marketing, and leadership teams, to define and communicate the organization's employee value proposition (EVP).
• Conduct research and analysis to identify target talent segments, assess market trends, and refine the employer branding strategy accordingly.
• Create and execute employer branding campaigns across various channels, such as social media, career websites, job boards, and industry events.

Internal Communications Strategy:

• Design and implement an internal communications strategy that aligns with the organization's goals and values.
• Develop and execute communication plans for key initiatives, including organizational changes, employee engagement programs, benefits and rewards, and internal events.
• Create compelling and engaging content for various communication channels, such as intranet, emails, videos, and social collaboration platforms.
• Ensure consistent messaging and branding across all internal communication channels.
• Crafting and delivering key messages to employees through leadership team.
• Monitor and measure the effectiveness of internal communication initiatives and make data-driven recommendations for improvement.

Employee Experience and Advocacy:

• Foster a culture of engagement and advocacy by developing and implementing initiatives that promote employee involvement and pride in the organization.
• Collaborate with cross-functional teams to drive employee recognition and reward programs, employee surveys, and feedback mechanisms.
• Develop strategies to amplify positive employee experiences and stories internally and externally, leveraging social media and other platforms.

Employer Brand Monitoring and Analytics:

• Monitor and analyze the organization's employer brand perception through various channels, including social media, review sites, and employee feedback.
• Utilize analytics tools and metrics to measure the impact and effectiveness of employer branding and internal communication initiatives.
• Generate regular reports and insights to leadership on the success of employer branding and internal communication efforts.
• Stay updated on industry trends, best practices, and emerging technologies related to employer branding and internal communications.

Critical Competencies:

TECHNICAL COMPETENCIES

• Proven experience in employer branding, internal communications, or related roles.
• Strong knowledge of branding, marketing, and communications principles and strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content for different audiences and platforms.
• Experience in developing and executing successful employer branding and internal communications campaigns.
• Proficiency in leveraging various communication channels, including social media, intranet, and collaboration platforms.
• Analytical mindset with the ability to measure and report on the effectiveness of initiatives.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Collaborative and strategic mindset, with the ability to work effectively with cross-functional teams and senior leaders.
• Up-to-date knowledge of industry trends and best practices in employer branding and internal communications.

BEHAVIORAL COMPETENCIES

• Effective collaboration
• Innovative Mindset
• Execution excellence
• Communicating to influence
• Customer focus

Why join us?

Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India

- ET Human Capital Awards 2021- Winner across multiple categories

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!