Position: Lead - Content Acquisition, Digital Business

Purpose: The position is responsible for devising a long-term content acquisition strategy and establishing strategic partnerships with film producers, distributors, content licensors and aggregators. Lead the team that acquires films for SonyLIV, in Indian languages and manage the publishing plan for the same.
 

Education: MBA/PGDM in Media Management or any allied degree (Creative capabilities will be given a preference over educational qualification for this role)

Experience: 12- 15+ years of experience with OTT / production houses / television broadcaster

Location: Mumbai

Reporting Relationship: Head Content, Digital Business

Business/Channel/Function: Digital Business

Position Interlinkages:

• Within the organization
  • Marketing team
  • OAP team
  • Post-Production team
  • Programming Operations
  • Legal and Finance Team

• Outside the organization
  • Production houses
  • Marketing agencies
  • Distributors
  • Producers
  • Studios

Key Responsibilities:

• Dealing with content providers such as studios and independent distributors for buying titles to improve library strength of own channel and dubbed content for network
• Creating Content Strategies and Analysing the market segment conditions, challenges and opportunities for international territories and tactically selecting titles suitable for the platform while ensuring all content is consistent in terms of style and quality also guarding cost effectiveness factor in mind
• Manage and build Distributor/Producer relationships giving constructive feedback on projects
• Understanding customer needs, pain points, behaviours, and preferences, seek feedback and invent new experiences for the audiences
• Licensing for Original and Exclusive Content for India market. Finalizing the concepts, reading, and approving the scripts and final masters
• Liaising between legal and finance teams to ensure closure of agreements and ensuring deliveries of movie materials, dubs & marketing materials by the content providers

Content Strategy:

• Mapping out and continuously evolving a content strategy that supports and extends marketing initiatives, both short and long term, determining methods working for the brand
• Developing a functional content calendar and strategizing the monthly FPC of  Sony Pictures by ideating new properties and ensuring that the existing properties have movies justifying the concept
• Understanding slot performance with respect to Markets, TGs & Movie Genres and leveraging market data to develop content themes
• Executing a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
• Supervising the maintenance of content inventories to avoid content fatigue and reduce repetitiveness Conceptualizing and designing an effective promo plan, on-air Astons, bugs, menu cards, break bumpers, now-showing bugs, etc. for monthly content highlights and ensuring implementation by the respective teams

• Developing standards, systems and best practice for content utilization, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies

Critical Competencies:

• Behavioural
  • Customer Centricity
  • Communication skills
  • Collaboration
  • Stakeholder Management
  • Execution excellence
• Technical
  • Basic understanding of media and OTT
  • Basic understanding of the end to end production process
  • Basic understanding of the existing needs of the consumer / market trends
  • Project management
  • Basic knowledge of editing; cinematography, lighting, directions

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:
- India’s Best Companies to Work For 2021 by the Great Place to Work® Institute

- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!